{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure with social media sites marketing, star collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't transformed a lot in years; it does not have TikTok, and doesn't give celebs complimentary purses.|H